Company Information

Company Overview

Company
Overview

Company Name

Vitabrid Japan Inc.
Our address

〒107-6337
Tokyo, Minato District, Akasaka 5-3-1 Akasaka Biz Tower 37 Floor
Representative Director, CEO

Hiroshi Otsuka
Date of Establishment

April 22nd, 2014
capital stock

105 million Yen
Our Business

Technology-based businesses (health, beauty, etc.) that help improve quality of life (QOL)
Direct marketing business development.
Number of Employees

73 persons (as of the end of February 2024)
Corresponding Banks

Sumitomo Mitsui Banking Corporation, Aoyama Branch
Mizuho Bank Tsukiji Branch
Resona Bank, Meguro Ekimae Branch
Auditor

Crowe Toyo & Co.

Greetings from the CEO

Greeting

Continually striving to optimize, not maximize^®.

I have been involved in the direct-to-consumer (D2C) health and beauty industries for over 20 years, time during which I have achieved a great deal of success. I have also expanded my business into overseas mail order, in pursuit of further growth and expansion. This venture has not been without its challenges and setbacks.
In the midst of these experiences, I recall watching the Indian film "3 Idiots," which resonated with me deeply. The film's portrayal of pursuing excellence in essence rather than formal success, while focusing on and enjoying what is best for the individual and their personality, has stayed with me.

In a society where diverse values are becoming more widespread, what is important for both us and our customers may be a match of individuality that makes us think "this is perfect for me," rather than the largest scale or being No. 1 in the market. This is something that we have actually observed through our interactions with customers.

Since our company's establishment, our mission has been to "Broadening Tomorrow's Possibilities®." To this end, we have a vision of becoming a company that can generate more "optimal rather than maximal®" products through D2C design. We will continue to work diligently to expand the possibilities and engage in co-creation with our customers, partner companies, and stakeholders through daily communication.

Vitabrid Japan Inc.
Representative Director, CEO

Board of Directors and Executive Officers

Officer

Representative Director, CEO

Hiroshi Otsuka

Hiroshi Otsuka

an Ltd advertising company, that was involved in the mail order business of a major health food company from its very beginning, and as an AE (Account Executive) in charge of all direct marketing,contributed to the growth of the business as it reached tens of billions of yen. In May 2011, we founded a Chinese subsidiary of Daiko Capital Co., Ltd. for consulting and production of mail order business in the Chinese market. In the 8th year of its establishment (fiscal year ending February 2022), the company generates sales of 10 billion yen.
Board Member

Tomohiro Seki

Tomohiro Seki

After joining a consulting firm, he worked in general administration, human resources, investor relations and corporate planning at a listed company, and after working on two projects to move to the First Section of the Tokyo Stock Exchange and an IPO at an unlisted company, he joined the Company in November 2022 as CFO, Corporate Division Manager. Appointed as a director of the company, overseeing capital policy, fundraising, and corporate divisions.
Board Member

Shun Shinbaba

Shun Shinbaba

After working in the advertising agency business at Piala Corporation, he joined the company in May 2018. He was appointed as a new sales promotion leader for each product and as a brand manager for several products. He was in charge of a product named "Terminaria First", which became the #1* brand in terms of sales in the Japanese diet product market in about 4 years after its launch. He was then appointed General Manager of the Brand Production Division in March 2023, Executive Officer in September 2023, and Director in February 2024, leading the Company's direct marketing efforts.
Outside director

Masae Miyamoto

Masae Miyamoto

After joining POLA Cosmetics, Inc. (now POLA ORBIS HOLDINGS INC.), she was involved in the planning and development of cosmetics, and then proceeded to launch new businesses in women's apparel and jewelry. She subsequently served as General Manager of the Fashion Business Department and General Manager of the Catalog Business Department. In 2006, she established Image Branding Co., Ltd., a consultancy offering services including brand launches, product development, training, and more, with a particular focus on product branding and people. In February 2023, she was appointed as an external director of our company.
Outside director

Koji Aoki

Koji Aoki

A serial entrepreneur who has founded several companies, including the natural water company "Frecious" and the high-end brand resale service "RECLO". At Samurai Partners, he is the head of the Promotion Division, where he provides advertising and business strategy services using YouTube, and also stars as the chief mentor of the YouTube project "Nontitle". As of February 2023 he joined us as a Non-executive director.
External Auditor

Kumiko Arai

Kumiko Arai

After working for a foreign securities company and an accounting firm, he became the head of the finance department of a business company in 1997, and has extensive knowledge and practical experience not only in financial accounting, but also in SOX and internal management control. In May 2015, he served as an auditor for a company preparing for an IPO, and in June 2015, he served as an outside director for TSE Prime, an IT company (current position), and is now appointed as an outside auditor for our Company as of February 2023.
External Auditor

Yuta Endo

Yuta Endo

He passed the CPA exam while still in college and subsequently joined Deloitte Touche Tohmatsu LLC. He was engaged in the auditing of major listed companies in Japan. He also gained experience in tax consulting at a tax law firm within the same group.
Following his departure from the firm, he proceeded to promote fundraising and IPO operations at a business company. In 2022, he proceeded to found Sheplus Tax Corporation, which provides tax services and business consulting.
As of February 2023, he has been appointed as an auditor at our company.
Auditor

Yosuke Goto

Yosuke Goto

He has held management positions at Softbrain Co., Ltd. and VOYAGE GROUP (now CARTA HOLDINGS Co., Ltd.).
Joined Vector Inc. in June 2019. Appointed as the General Manager of the Corporate Management Division in August 2019, working to reinforce Vector Group's management system and improve its financial position. Named director and CFO of Vector Inc. in May 2020, and appointed as the company's auditor in February 2023.