Business Introduction
Business Introduction
Business
Introduction
- Top
- Business Introduction
Our company approach
Corporate
Attribute
Continually striving to optimize, not maximize®.
Amidst the diversity of our personalities, we have a vision of being a company that can offers the most optimal value in the market. The optimal solution for each individual may not be a large-scale solution, but we emphasize the concept of " matching " rather than scale. We believe that the delivery of value through such products and services is more easily achieved through direct-to-consumer (D2C) sales, which allows us to build direct relationships with our customers. Therefore, being a D2C company is an important and unwavering axis for us.
History
Background
TSE Prime Listed Company Group
We are a growing company with annual sales of over 10 billion yen.
The company was founded in 2014 after coming across a new technology. At that time, the company was founded to sell products using this new technology, but it has since expanded to be able to develop and offer a wider range of products in anticipation of future growth. We continue to grow steadily by leveraging our advanced technology and planning capabilities, as well as our direct marketing expertise, to build a foundation for our mail-order business. In 2019, we became the number1* company in Japan in terms of sales growth rate in the mail order and correspondence education business.
As we continue to foster relationships with our customers on an annual basis, the cumulative sales of the series have surpassed 15 million units.*2
-
2014
- Foundation: Begins to sell Vita-Brid C technology products by mail order.
- The company's mission is defined as "expand the possibilities of tomorrow®."
-
2017
- Series sales have exceeded 500,000 units*3 breakthroughs.
-
2018
- Expanding quality of life enhancement technologies business scope, including supplements
-
2019
- Mail-order and correspondence education business: No. 1 in Japan in sales growth rate *1
-
2020
- Series sales have exceeded 5 million units*4 breakthroughs.
-
2022
- Series sales have exceeded 10 million units*5 breakthroughs.
- Relocation of headquarters to the 37th floor of the Akasaka Biz Tower in Minato-ku, Tokyo
-
2023
- Series sales have exceeded 15 million units*2 breakthroughs.
-
2024
- Expansion of business scope to include medical services
- Work has begun to get the Blue Carbon Credits certified.
*2 Total number of VITABRID C series units sold from June 2014 to September 2023
*3 Total number of VITABRID C series units sold from June 2014 to March 2017
*4 Total number of VITABRID C series units sold from June 2014 to June 2020
*5 Total number of VITABRID C series units sold from June 2014 to June 2022
研究開発
Research &
Development
We accomplish this through our globally patented technology and own quality of life enhancement technologies.
For example, one of the ingredients we are developing is "Vitabrid C Powder". It is created by applying a drug delivery system (DDS) invented by a team of leading researchers, including Nobel laureates. This hybrid powder, which combines pure vitamin C and essential minerals in a unique structure, is made possible by a special technology that is recognized around the world. In addition to Vitabrid C, we work with various development partners to create the products we want to see become reality, and we have also created many original products, including healthcare, beauty care, medical, and products to benefit the children of the future.
事業範囲
Business Scope
At our company, we are committed to developing and delivering innovative products and services in the healthcare and skin care sectors that "Broadening Tomorrow's Possibilities®." For instance, our "Vitabrid C" powder enables prolonged use of vitamin C*1. This innovation was developed using a cutting-edge technology that was recognized as one of the world's top eight most promising technologies*2. It has garnered accolades and awards across various sectors. The functional food "Terminalia First" is the top-selling※3 product in the Japanese diet market. Our product design philosophy is centered on achieving balance, with the goal of providing "optimal rather than maximum®" solutions.
*1 Skin conditioning components
*2 2001 MRS Highlight Innovations
Source: Fuji Keizai, "H.B. Foods Marketing Handbook 2024 No.1 Functional Foods Edition"
Dietary Supplement Market Brand Ranking (2022 Results)
Our Service Our Service
Terminalia First
Sugar control supplement for adults
who enjoy gastronomic pleasures
JAPAN PREMIUM
DHA&EPA+GABA
Multi-functional dietary supplements that
work for 8 areas of health concern
Vitabrid ONE
Five functions in one. Wrinkle-improving gel all-in-one.
*Check valve design prevents oxidation and easily maintains fresh condition.
Vitabrid C12 Daily-C
Biome Cleansing Balm
Highly hydrating cleansing balm for ideal clear skin.
Vitabrid C12
FACE Brightening Plus
Smooth to the touch! Vitamin C *Long Lasting Pack
*As a skin care ingredient
THE PERFECT ROUTINE
Efficiently, to your ideal self
Vitabrid C12 Hair Tonic Set EX
"Monde Selection Quality Award" winner
Non-Medical Hair Restorer
*Vitabrid C12 Hair Tonic Set EX
Vitabrid Daily GABA
Enrich your daily life with positive supplements
LevelUp
Expand future possibilities with Growth Support Beverages !
SUSTAINA ONLINE CLINIC
Online medical services available from your PC or smart phone
サステナビリティ
Sustainability
With the Sustainable Cycle Supplement Concept® we continue our good cycle activities with our customers.
As inhabitants of this planet, we rely on the power of nature to sustain us. By accepting this power and utilizing it responsibly, we can ensure a healthy future for ourselves and future generations. It is not a sustainable practice to simply consume the planet's resources.
For instance, in the case of health foods that utilize fish, unused fish parts are refined (upcycled) with advanced technology to a purity that is beneficial to the body. Additionally, a portion of the proceeds from the sale of these products is reinvested in initiatives that support the protection of oceans and fish.
We are working towards a future in which we can create opportunities with our customers under the name of the "Sustainable Cycle Supplement® Concept" (our own trademark). This will involve designing a form that will contribute to a better cycle in the future as our product manufacturing and customer purchasing behaviour increases.
ビジネスモデル
Business Model
D2C x Subscription model
By employing a D2C design that allows us to visualize all processes, we have been able to improve efficiency. By connecting directly with customers, we have been able to leverage this improvement. Furthermore, our mail order system has enabled us to automate operations 24 hours a day. By building on these PDCA cycles, we have developed a business system that drives continuous improvement in organizational capabilities.
Future Prospects
Outlook
Continue to evolve from here on.
Our company is committed to developing innovative products and services that will enhance tomorrow's possibilities. We place a strong emphasis on ensuring products and services are tailored to fit the needs of our customers, rather than focusing on achieving the highest possible sales volume.
We will continue to provide products and services that are driven by a strong desire to make a positive impact, rather than by a desire to sell in a particular market.
We do not pursue trends. Instead, we utilize state-of-the-art quality of life enhancement technologies to develop products with the potential to become an integral part of people's lives and the future.
We are committed to honoring our commitments, which are based on world-patented technologies and proven data. We look forward to sharing this with you in the near future. Furthermore, we will continue to work diligently to contribute to a better, more sustainable cycle of prosperity in collaboration with our customers.
a company that continues to imagine
and create better cycles for ourselves,
society and the planet by expanding
the possibilities of creativity that
result from the fusion of
people's ideas and technology,
creating the optimal rather than
the maximal
more convenient and abundant.